Everything You Need to Know About Swing Tags: A Comprehensive Guide

Have you ever been drawn to that rectangular or square paper hanging from clothing in the shop? Maybe you noticed the logo, pattern, or colour and decided you want to check it out. 

This piece of paper isn’t just decoration. It serves an educational and transactional purpose. We are often unaware of it, but many times we decide to buy a product because of what the tag says.

This blog post will discuss everything you need to know about swing tags.

What is a Swing Tag?

In many of our purchases, there is often a piece of cardboard attached containing information about the item. In Australia and the United Kingdom, they’re known as swing tags, but in the United States they’re called hang tags. These cards are attached to the item by a thread or string and made of thick paper.  

Tags are used for products that would be damaged by adhesives or staples. This also makes it convenient for the buyers to remove the tag.

But regardless of the name that they go by, they are important to the branding of a business because they help build on the introduction created by the packaging.

What Information can you usually find on a Swing Tag?

The basic hang tag usually contains the following information:

1. Logo and/or business name
2. Item Price
3. Discount information
4. QR Code
5. Link to Website
6. CTA/Marketing Hook
7. Social Media Handles
8. Telephone number or customer service email

In a nutshell, the tag provides customers with basic information that will help them make an informed decision before making the purchase.

Four Reasons Why Swing Tags Elevate Your Brand

Finishing Touch

The hang tag provides the final touch to your product’s presentation. Using them can convince your customers to make a purchase. Aligning the tag with your brand identity and values plays a role in persuading buyers to finalise their purchase.

Highlight Special Features

Do your pants include a hidden pocket? Do you have jacket linings that are twice more resistant to cold weather? Is this pair of shoes machine-washable? You can spotlight these on your tags by including related symbols or a caption to provide your customers with this information.

The tag’s location also depends on what extra features you are emphasising. This helps draw people’s attention to your product’s elements that serve as the unique selling point. 

Create a Differentiating Point

If your product has many variations, hang tags help create differentiating points for each. You can also use them to catch the buyer’s attention when your product belongs to a saturated industry and requires you to double the effort in introducing your brand to the public.

Positively Impact Future Sales

Aside from concisely providing information, this can also be a storytelling tool. You can direct your customers to your website, social media platforms, or a special discount page for their next purchase using the tag. This will help deepen your relationship with your brand’s supporters. 

With positive public perception comes better sales and more loyal customers that will provide a direction for your business’s growth.

NEON Packaging’s Swing Tags

NEON’s swing tags are made from sustainable materials. We offer three paper options for our hang tags: 

Standard Uncoated Paper - This is an environmentally friendly paper with a matte finish and high white tone. 

Recycled Kraft Paper - Locally manufactured brown Kraft paper that uses 100% recyclable materials.

Premium Textured Paper - Made of thick and bright white paper that has a soft finish. 

All these types are made of 300 GSM paper and can be customised using our CMYK full-colour printing option. 

Conclusion

Swing tags, or hang tags as they're known in the United States, are more than just decorative additions to clothing items. They serve a crucial role in informing and engaging customers while also enhancing brand identity and sales potential. By providing essential information about the product, highlighting special features, creating points of differentiation, and positively impacting future sales through storytelling, swing tags become invaluable tools for businesses.

NEON Packaging's commitment to sustainability further underscores the importance of thoughtful tag design. With options ranging from standard uncoated paper to premium textured paper, we ensure that not only are our tags informative and eye-catching but also environmentally conscious.

In today's competitive market, every detail counts, and swing tags offer a powerful way to make a lasting impression on customers. So next time you're browsing the aisles, take a closer look at that rectangular or square piece of paper hanging from your favourite clothing item—it's more than just a tag, it's a gateway to a brand's story and values.