Everywhere you look now, paper bags can be seen replacing plastic ones in retail, grocery, and market environments. As companies worldwide become more aware and accepting of the benefits of paper bags, it can be hard to make your brand stand out among them. Customising it is an essential step that will help advertise your brand and ensure your customers will return time and time again.
Now that custom paper bags have become affordable, small businesses can now apply their branding to their bags with little cost or effort. But why should you consider personalising your paper bags? Simple! It’s a great marketing tool that is underutilised by small businesses.
Here are our top reasons why you should consider personalising your paper bags:
- Gain Customer’s Attention: Custom bags are an excellent way to grab shopper’s attention while they’re going about their business. If you’ve ever been wandering around a shopping centre and saw a beautiful, eye-catching bag that made you determined to find the shop and discover their wares for yourself, you know the power of a unique bag. With your customers walking around carrying your branding, they’re exposing other shoppers to your company, so why not customise your brand with bright colours or an eye-catching design to pique the curiosity of other shoppers.
- Tell your Brand Story: Custom paper bags give you a unique opportunity to communicate your brand story to your customers. Unleash your creativity with graphics, brand colours, and text elements to share the thing that makes your company unique, such as your mission statement, how the company was founded, what steps you’re taking to give back to the environment and community, or what makes your product unique. The sky’s the limit!
- Boost your Brand Image: Paper bags themselves prove your company’s commitment to sustainability. Customers have been proven to prefer shopping with businesses who have solid processes in place to replace plastic packaging with more eco-friendly choices, such as paper void fill instead of bubble-wrap, or paper bags instead of plastic ones. Not only do paper bags prove your dedication to making eco-friendly choices, but custom ones will also increase the perceived value of your products. The common understanding is that customised bags come exclusively from high-end or large corporate shops and boutiques. By getting custom bags created for your business, the quality is immediately perceived to be better than with plain bags.
- Seasonal Branding: Seasonal branding will keep your customers excited for what’s coming next! Not only will you get in the festive mood for Valentine’s Day, Easter, Christmas, and other holidays or celebrations, you will keep your brand fresh and relevant in a world of rapidly changing trends.
Why Choose Paper Bags?
So why should you choose paper bags over plastic? Here are our top reasons why:
- Cost: Paper bags are inexpensive and can be bought in bulk for further cost savings.
- Versatility: Paper bags come in a multitude of shapes, sizes, colours, and styles. You’re guaranteed to find the perfect fit for each of your products, or combination thereof.
- Save on Storage Space: These bags take a small amount of space to store, since they can be packed away flat. You will also save on shipping costs because they’re economical to store and will take less room in the mail.
Common Types of Paper Bags
When choosing bags for your business, it’s important to consider both the environmental impact caused by the creation and disposal of the bag, and the strength of the final product.
Paper bags are now usually made from sustainable sources, so the natural environment is not impacted as much. The process used to manufacture retail paper bags uses less environmentally damaging chemicals to process the raw materials than the ones used to create plastic bags. This means that emissions are less damaging, and that the final product can be recycled without the need for more damaging chemicals and emissions.
Here are some great options to consider when choosing the perfect bag for your business:
- Kraft Paper Bags: These bags come in brown and white and are the entry level paper bag. 100% recyclable, they come in a huge range of sizes so you’re bound to find the perfect fit for your products. The smaller bags are perfect for small household goods and groceries, and the larger bags are perfect for medium kitchen appliances and bedroom linens.
- Deluxe Paper Bags: These bags are the middle grade paper bag and are recyclable when the rope handle is removed. They are sturdier than the kraft paper bags while also giving a more premium look at little extra cost.
- Premium Paper Bags: These bags are the strongest available and have the most premium look. The woven paper handles are soft to the touch while still being super strong. The base of these bags are reinforced with an additional sheet of cardboard for extra strength, which makes them perfect for heavier items. These premium bags come in black or white colours, which can both be customised with your company branding.
Custom Logo Paper Bags
The process of customising your paper bags for any occasion is made easy with us at NEON eCommerce Packaging! We provide each of the above listed types of paper bags for you to customise, whether you’re after a small business stall look with our Kraft Paper Bags, or a luxury vibe with our Premium custom paper Bags with their innovative 100% woven paper handles.
Here’s how to do it:
- Choose your bag: Choose which type and size of bag you’d like to get customised. Ensure you have checked the measurements against your products and have researched what strength of paper you need to support the weight of them. This will help you decide what type of bag is best for your business.
- Choose quantity: Once you have decided on which kind of bag to get printed, choose how many you need made. Remember, the more you order, the more cost-effective your purchase becomes!
- Upload your design: Upload your logo or design to the NEON eCommerce Packaging website. Our team of artist will review the artwork to ensure the quality of the image is good enough to produce an excellent print.
- Approve the proof: The team at NEON will provide a digital proof, or mockup, of your brand-new paper bags for you to review. Once you are happy with the design, your bags will be printed and be on their way to your doorstep in no time!
NEON eCommerce Packaging offers a wide range of paper bags so that we can help you choose the perfect one for your business. We provide the best quality packaging in Australia by working hard to ensure our products are made of sturdy materials. If you have any packaging related questions, or any enquiries about custom packaging, don’t hesitate to contact us! We would love to help!