This annual shopping extravaganza is a phenomenon deeply rooted in American consumer culture. However, it has rapidly evolved into a global event with various countries adapting and embracing this tradition in countries such as India, Canada and France. In this blog, we will explore the cultural adaptation of this shopping event down under specifically and how it differs from other parts of the world. We will also touch upon this upcoming sales period in 2023 and the significance of these online sales.
Black Friday in Australia
It falls on the day following Thanksgiving in the United States, is often regarded as the unofficial start of the holiday shopping season leading into Christmas. It falls on the fourth Friday in November and is marked by a frenzy of discounts and sales across various retail outlets, both in physical stores and online. In recent years, this shopping event has become an iconic shopping period, recognised and celebrated on a global scale.
With its unique cultural landscape, it has of course adapted this shopping event in its own way. While not a public holiday, it is gaining popularity year after year, offering shoppers a chance to get their hands on exciting deals and discounts.
What is Black Friday in Oz It typically falls on the same date as in the United States, the fourth Friday of November. This synchronicity with the U.S. calendar is an effort to maintain uniformity with the global event.
Black Friday Sale Oz: Retailers, both physical and online, participate in these sales, offering massive discounts on a wide range of products. These sales extend beyond brick-and-mortar stores to e-commerce platforms.
How Black Friday in Australia Differs
The adaptation of this shopping event reveals significant differences compared to its American counterpart. In terms of cultural adaptation, Aussies have embraced the shopping aspect while Thanksgiving's cultural significance is largely absent. In contrast to the U.S., where Thanksgiving is marked by family gatherings and feasting, primarily focuses on shopping deals. Regarding consumer behaviour, the U.S. often sees long lines and camping outside stores, such camping and queues don’t occur in Oz. In the U.S., stores often open on Thanksgiving evening, starting as early as midnight, while Aussie retailers typically maintain regular opening hours, commencing sales when stores open on Friday morning. Aussies exhibit a preference for online shopping, reflecting the global e-commerce trend, with the convenience of online discounts integral to the shopping experience.
What Stores are Having Black Friday Sales?
These sales have transformed the shopping landscape into a spectacular retail bonanza. From well-established giants to local gems, a wide range of stores participate in the sales. Here are some of the types of stores you can expect to find offering enticing deals:
Department Stores: Major department stores like Myer, David Jones, and Kmart are known for offering substantial discounts, making it an excellent opportunity for shoppers to find discounts on a wide range of products, from fashion to electronics.
Electronics Retailers: Stores specialising in electronics and gadgets, such as JB Hi-Fi and Harvey Norman, are recognised for their attractive deals on items like smartphones, laptops, gaming consoles, and more.
Fashion Retailers: Clothing stores and fashion outlets, both physical and online, participate in these sales. Brands like Cotton On, ASOS, and The Iconic offer significant discounts on clothing, footwear and accessories.
Online Marketplaces: E-commerce giants like Amazon, eBay, and Kogan are essential players in the sales scene. They provide a vast selection of products across various categories, making it convenient for shoppers to explore diverse deals online.
Tech and Gadget Retailers: Specialised tech and gadget retailers, such as Samsung Experience Stores, often have exclusive deals on the latest tech innovations during this shopping period.
Homeware and Furniture Outlets: Retailers like Adairs, Catch.com and Fantastic Furniture extend discounts to furniture, home decor, and other household items throughout this time.
Pharmacies and Beauty Stores: Chemist Warehouse and Priceline are known to offer discounts on a range of health and beauty products, including skincare, cosmetics, and vitamins throughout this sale period.
Sports and Outdoor Retailers: If you're into sports and outdoor activities, stores like Rebel Sport and Kathmandu are great places to look for big deals on fitness equipment, sportswear, and outdoor gear.
Toy and Gaming Stores: Retailers specialising in toys and games, like EB Games, join the festivities by offering discounts on toys, video games, and gaming accessories.
Supermarkets: Even supermarkets like Coles and Woolworths occasionally run promotions, particularly on non-food items such as electronics, homeware, and appliances during this period.
Outlet Malls: Outlet malls, such as DFO (Direct Factory Outlets), are renowned for providing year-round discounts, and brings even more remarkable deals on designer brands throughout this period.
Packaging Suppliers: Even local packaging suppliers will be offering discounts on packaging pre and during this sales period. NEON eCommerce packaging will be participating in the sales, with even larger discounts on already wholesale priced packaging options. Be sure to score up to 20% off Custom Premium Magnetic Gift Boxes and Premium White Paper Bags.
It's important to note that the list of participating stores may vary from year to year, and some stores may opt to keep their deals a surprise until the event begins. To stay updated on which stores are having sales for 2023, it's recommended to check their websites, subscribe to brands mailing lists to receive all communications, or follow them on social media platforms such as Instagram or Facebook for updates. Additionally, dedicated deal aggregators and apps can help shoppers find the best discounts from a wide range of retailers such as finder.com. or Tech Radar.
Black Friday is a fascinating case study in cultural adaptation. While it may not replicate the full extent of the U.S. Thanksgiving traditions, it has established itself as a significant shopping event with a unique Aussie flavour. As this shopping period approaches in 2023, shoppers can look forward to a dynamic and evolving shopping landscape, dominated by online discounts and diverse product offerings. It's a testament to the global appeal of this shopping event and its ability to adapt to different cultures while retaining its core of offering incredible savings. The variety of participating stores ensures that there are deals for everyone, making this time an eagerly anticipated event Down Under.